DuckDuckGo provides the exact same search results to all users, rather than customizing your results based on your previous search history or personal preferences. DuckDuckGo, however, has a policy of not tracking its users – it doesn't collect personal information, use cookies, or capture your computer's IP address.īecause DuckDuckGo doesn't create a user profile, that means using DuckDuckGo helps you escape the "filter bubble" created by other search engines. Much of this information is provided to advertisers or passed on to other websites. Google and other common search tools (like Bing and Yahoo, for example) capture a lot of information about you when you perform a search.
Though most people tend to use Google for web searches, DuckDuckGo is an alternative search engine that is favored by users who want to preserve their online privacy.
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